Fixie is our own goal-tracking app, so its site is the rare project where we were our own client: no brief, no approval rounds, just the site we believed would convert.
An app landing has one conversion: the store download. The site had to explain in one screen what Fixie does — goals from daily habits to yearly ambitions, with Spotify-Wrapped-style look-backs — and get out of the way.
A single-purpose landing site: app walkthrough, store badges, and the subscription pitch. Because we run the product ourselves, the site gets updated when the app does, not when a contract says so.
Tell us about it. We'll tell you how we'd approach it.