On building websites, software and companies: what works, what doesn't, and what we'd do differently.
Fixie earns less than any client project we take on. It teaches us more than most of them.
Most of what a founder asks us to build already exists. The scoping work is finding the quarter that does not.
What four marketing sites taught us about picking one conversion and cutting everything that does not serve it.
What Jobr, Fixie and Tinrate taught us about cutting scope on purpose instead of by accident.
What building Tinrate as co-founders instead of contractors taught us about incentives, scope, and shipping.
What WERKR, Jobr and Tinrate taught us about building the supply side first, even when nobody wants to demo it.